Joanna Karamanis
FASHION PSYCHOLOGIST
Software and Technology
After my undergraduate degree in Psychology, I was amongst the first students to complete the pioneering MSc course in ‘Applied Psychology in Fashion’. Following on from my formal education I began writing articles on human behaviour within the fashion industry, for an online fashion magazine whilst working in fashion retail. I then joined a start-up influencer marketing platform where four years on I’m now a digital marketing strategist.
AM
The first thing I do when I wake up is to make sure I’m up to date with the latest news in the fashion industry and influencer marketing. My go-to sources include the Business of Fashion and Vogue Business and Forbes.
I then open slack and plan out my workday as I have my coffee fix. It’s important for me to plan so I can balance my full-time job as a Digital marketing strategist and complete tasks for The Fashion Psychology.
At 9 am I start working as a digital marketing strategist until approximately 6 pm.
I’ve always been both analytical and creative, so working in influencer marketing is the best of both worlds. I have the chance to explore consumer behaviour, but also work with brands and influencers on creative concepts. Being a digital marketing strategist involves lots of brainstorming sessions with the team, planning, splitting and allocating budgets to specific channels whilst also discovering the most effective ways to tempt audiences. Once the strategy is put into place, it’s my job to create all collateral and share with the team to publish accordingly and in-line with the initial strategy.
PM
When my working day as a digital marketing strategist is over, I get back to all important emails, DM’s and Linkedin messages to anyone who wants to find out more about The Fashion Psychology, how I can help their business or any queries they may have about the profession itself.
I try to get done as much as possible for The Fashion Psychology, and make sure it’s updated with the latest industry news.
My work now consists of building, managing and maintaining the site. This includes brainstorming for article ideas, researching fashion & psychology, creating social media posts, planning and drafting the weekly newsletter for our subscribers.
As Fashion Psychology is not a well-known industry, I must get the word out as much as possible by being featured and writing for other publications.
At 9 pm I try to fit in time to sew, read a book or learn a little Italian.
- Plan your day well Make sure you’re making full use of your time, if you plan your day well and stick to your timetable there’s nothing you won’t be able to do. Eat the biggest & ugliest frog first! Don’t procrastinate, do the biggest and the tasks you dread first, to get them over and done with.
- Reach out to publications and ask if you can research topics to write about things you are truly passionate about.
- Decide which aspect of fashion psychology you want to research. It can be fashion consumer behavior, body image and wellbeing or styling, etc. Research the area you’re most passionate about and think critically about where you can apply your knowledge and who will benefit from your learnings. For example, you can apply fashion consumer psychology in marketing, website user experience, store atmospherics, etc.
MY WORK
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