My PR journey started with a university work placement, while I was getting my degree’s in Journalism, Psychology, and International Studies (and later a MA in Advertising and PR). From there got involved with every relevant opportunity (paid and unpaid) I could find. I worked at some of the world's best agencies and clients over the past 6 years – working MANY long hours’ in internships and full-time roles. I also took on any opportunities to network such as speaking on a panel for PR Week, escorting fashion icon DVF at a charity event, writing for a fashion website, running my own blog, and attending all events I was invited to, always introducing myself to someone new. Experiences such as launching new brands, working with brand giants, and expanding many brands UK presence has perfected my skills over the years. From press dinners & trips (even flying in helicopters), backstage access to events, making great press and influencer friends, securing press exclusives & amazing coverage, and working with huge talent – I’ve been lucky to fully experience the PR world. In 2020, I went freelance full time, starting my own PR business, and taking on clients independently. 

Any brands interested in using my services please contact: 

ashleyphillipsfreelance@gmail.com

1. Go to events, introduce yourself, and stay in contact with those you meet – this is the best way to make contacts and PR is all about contacts. You can’t be shy in PR. Events run by magazines and papers such as Stylist Live are a great way to see and meet new and upcoming brands and meet journalists (as they will always be running the events!)
2. Ask people to help you reach your goals and be willing to work hard to achieve them. When I wanted to get into fashion, I asked my internship CEO at the time if she had any fashion contacts or upcoming events I could work for free to build my experience. PR takes long hours of blood, sweat, and tears – so be ready to work hard and build from the ground up. You will likely start out cleaning product cupboards, sending back samples, and getting coffee – but always ask for more and you will learn about the industry quickly!
3. Learn to write well and know your publications. As publicists, we do a lot of reading and writing (from emails to press releases and beyond). Make sure you know the basics of writing, as well as how to understand and mimic an ethos and tone of voice. Knowing your publications is also imperative. You need to know what their readers will and won’t be interested in, so you are utilising your time and only pitching the right content to the right people.